SPEC-ADS

Spec ads are a vital part of our creative process and business. They’re an opportunity to explore, experiment, and connect with brands in a fresh and authentic way. By reimagining a brand’s identity through our own lens, I’m able to showcase not just my technical ability as a videographer, but also my storytelling instincts. How I interpret mood, motion, and meaning. These projects allow me to align my craft with the spirit of established brands, demonstrating how I can bring their ethos to life in new, emotionally engaging ways that resonate with audiences.

LULULEMON

For our Lululemon spec ad, I wanted to capture more than just their apparel. I wanted to reflect their energy, their connection to movement, and their sense of community.

The piece follows one of their ambassadors as they move through London, merging the brand’s philosophy of mindfulness and performance with the city’s raw, electric pace. It’s a celebration of both the individual and the environment — where the balance of strength, style, and soul meets the pulse of a city that’s constantly in motion.

CROCS

For our Crocs spec ad, the goal was to completely flip the script on what people typically associate with the brand. Instead of leaning into comfort or casual wear or trends. We wanted to reframe Crocs as a symbol of creative confidence and individuality.

Collaborating with a friend who’s a musician launching his new single, we built a visual story that blends style, rhythm, and attitude, using Crocs as a bold statement piece rather than an afterthought. The result is a fusion of fashion and music that redefines how Crocs can live within contemporary culture. Expressive, unapologetic, and effortlessly cool.

THE NORTH FACE

For our ‘The North Face’ spec ad, we wanted to tell a story about contrast, the rugged, untamed beauty of the South Coast set against the relentless energy of London’s streets. The film moves between these two worlds, exploring how adventure and urban life can coexist within the same spirit.

Through a soft, natural integration of The North Face products, the piece focuses less on the gear itself and more on the mindset it represents, curiosity, resilience, and the drive to keep exploring, no matter the setting. It’s a reflection of how the brand’s ethos extends beyond mountains and trails, into the everyday journeys that define who we are.

GARMIN

For our ‘Garmin’ spec ad, the goal was to elevate the brand beyond its usual user-generated content and showcase it in a more cinematic, high-energy light. Garmin has incredible technology and heritage, but it’s often overshadowed by the sleek marketing of competitors like Apple.

We wanted to change that narrative by creating a dynamic, visually striking film that highlights the precision, performance, and passion behind the product. Through bold visuals and a fast-paced rhythm, the ad repositions Garmin as not just a tool for tracking activity, but as a statement for those who live to push boundaries and redefine what’s possible.

UNDER ARMOUR

For our Under Armour spec ad, we saw an opportunity to explore an area the brand hasn’t yet tapped into, the world of indoor cycling. Using a close friend as the focus, We crafted a piece that channels intensity, rhythm, and determination, all core elements of the Under Armour ethos.

The film reimagines the spinning studio as a space of power and transformation, where sweat meets precision and focus meets drive. It’s a glimpse into how Under Armour could authentically enter a new fitness market, inspiring athletes to push beyond their limits in every environment.

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SPEC-ADS

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