Gymshark

Campaign Videography

Gymshark needs no introduction. One of the largest athletic apparel companies in the UK, if not the world. In 2022, Gymshark opened its first retail store in the heart of Regent St, London. Since then Renza Media have worked with them on a handful of campaigns, from British Weight Lifting, London Lifting Club to their most recent collaboration with Steel Warriors.

The objective with every campaign alters slightly, but it’s main focus is always community. Creating a collection of assets with a shared focus on the coaches/trainers, movement or the space itself and how versatile and accessible it can be for it’s wider community. The videos are always used for LinkedIn, social media and internal use.

London Lifting Club
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Renza Media captured Gymshark’s first-ever in-store experience, the London Lifting Club, where fans trained alongside their favorite athletes.

British Weight Lifting

The Gymshark Lift Off, in collaboration with British Weight Lifting, is a landmark event for the weightlifting and para-powerlifting communities.

Steel Warriors
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Steel Warriors, an anti-knife crime charity who are on a mission to take knives off the street, melt them down and turn the steel into outdoor gyms.

Put Down, Pull Up, Show Up.

What they say

We've had the pleasure of working with Aaron on multiple occasions at Gymshark Regent St., capturing the essence of our hyper-local events and activations, including various Run Clubs, athlete and store takeovers. His ability to tell a compelling story through visuals has been invaluable, bringing the energy, commerciality and community spirit of our events to life. Professional, passionate, creative, and always adaptable, Aaron consistently delivers high-quality content that exceeds expectations!

- MEG VINCENT, EVENTS TEAM LEAD

It’s been so refreshing to work with Aaron at Renza Media for a range of different events at Gymshark Regent St.

He brings a fresh creative perspective to each event & works great collaboratively to bring the content vision to life. From body cams to amazing editing ideas, it’s so great to work with someone so clearly passionate about what they create.So committed to getting the content on the event day too and a pleasure to work with.

- GINA POWELL, SENIOR TEAM LEAD

SHORT FORM CAMPAIGN COLLECTION

The objective of these short-form vertical reels are to compliment the main hype landscape reel. The below campaign videos normally focus around, community, coaches, trainers, specific skills associated with the collaboration and how versatile and accessible the space can be for the wider community.

Steel Warriors

London Lifting Club

British Weight Lifting

‘Demon Back’
Campaign Launch

Let's do something different...

Let's talk

Let's talk.

Gymshark

What they say

Let's do something different...