CITY CYCLE CLUB
Social Media Management / Content Strategy / Art Direction / Videography
City Cycle Club was a brand new concept, a start-up in the heart of Covent Garden, Central London. We jumped onboard from 0 and built it past 2,000 in less than 90 Days. Minimal budget and utilizing members of staff as a key player in across the strategy pillars.
The strategy was simple but delivered in three core areas…organic content, paid ads and community based content. Everything you see on their Instagram page has come directly from Renza Media’s Social Media Management Package.
30th January - 29th April
450,000k Views
100,000k (from Paid Ads)
This was one of the most successful Paid Ads we produced. It has now been re-created and altered to capture more engagement.
It specifically targeted Cyclists in central london, by focusing on the pain point of breaking down, having a puncture or something happening that is unfixable by the side of the road and softly introducing the in-house bike servicing facility.
No Pump No Problem
20.4k Views
183 likes
3 Comments
28 Saves
Cyclists Hidden Gem
19.7k Views
253 likes
16 Comments
59 Saves
Lesson 6
4.5k Views
58 likes
6 Comments
20 Saves
A Safe Space
30k Views
1,000 likes
43 Comments
205 Saves
ORGANIC CONTENT
The sole aim of organic content is to align the purpose of the brand closer to the ideal avatar (customer). Done correctly like below, it can become a highly shareable piece of content that potential customers can save or send to others within the same demographic.
FUNNY / HUMOROUS ORGANIC CONTENT
A chance to break that fourth wall with potential customers (followers). It also allows the brand to bring it’s personality through the content.
The mission behind City Cycle Club is serious, it’s intentional. However, the image the owner Adel Martelli wanted to portray online, was fun, approachable and exciting.
Don’t Worry
190k Views
2,400 likes
101 Comments
77 Saves
IT'S BEEN A WHILE
14k Views
345 likes
3 Comments
9 Saves
TIKTOK STRATEGY
For City Cycle Club, Renza Media designed a TikTok strategy that balances education with entertainment. We use humor and character-driven skits, featuring staff personas to make cycling knowledge approachable and fun. By blending practical tips with playful storytelling, the brand feels both authoritative and relatable, building a community that learns while they laugh.
THE URBAN CYCLIST’S SHOW LONDON
On the 11th May 2025 City Cycle Club hosted their very own event called ‘The Urban Cyclist’s Show London’. The aim was really a chance to build a greater sense of trust with our community. It was also a chance to give smaller UK based brands a little bit more exposure in London, with real contact time with existing and new customer.
The event was a huge success and Renza Media were able to capture loads of content on the day. Whether it was walking tours, interviews with vendors, photos and promotional video footage that could be used at a future content.
What they say
Aaron has been our Social Content Specialist at City Cycle Club for the past year. During this time, he truly transformed our online presence. When he started, our social media was inconsistent and frankly, underperforming. Aaron stepped in, brought a clear strategy, and executed it with a level of dedication that far exceeded our expectations. Our engagement rates soared, our follower count grew with genuinely interested members of the cycling community, and our online visibility expanded dramatically, directly contributing to increased club membership and event attendance.
What sets Aaron apart is the profound sense of ownership he takes in his work. His dedicated approach to the City Cycle Club’s brand was exceptional; it genuinely felt as if he is heavily vested within the company, treating our success as his own. He was not just executing tasks; he was actively thinking about our brand's future, anticipating trends, and always proposing innovative ideas to connect with our audience.
Aaron is a creative, strategically-minded, and profoundly dedicated professional. Any organisation would be lucky to have him.
- ADEL MARTELLI, OWNER / FOUNDER - CCC
Aaron has been an invaluable asset to City Cycle Club, consistently elevating our content with his boundless creativity. His innovative ideas and fresh perspectives have helped us to create engaging and compelling material that truly captures the essence of our brand and resonates with our audience. Beyond his creative talent, Aaron’s professionalism and dedication make him an absolute pleasure to work with. He’s a wee charmer!
- SANDY McKENZIE, SERVICE MANAGER - CCC
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